Category: Small Business

Educate Your Customers

Educate them about what, you may be thinking. Well, consider this, many businesses focus solely on attracting new customers, but you NEED to spend a good chunk of your time retaining current and former customers. These are people you already know to be a good sales potential…they’ve already bought from you!

Take the time to market and sell new products to your old customers and less time trying to sell old products to new customers and you will see a drastic change in your sales, customer quality and branding position.

Here are a couple of key elements to use to retain your current customers:

  1. Stay in contact: This means by phone, email, e-newsletter, in person-by pigeon if you have too!
  2. Post-Purchase Assurance: This means you need to follow up with customers. Your customers need to feel like they are being supported for their purchase and with the item they purchased. How many times have you purchased a product, then felt completely abandoned? Something as simple as a Thank You note with your contact or customer service information can go along way in retaining a great customer.
  3. Deals & Guarantees: Always offer your current customers the best deals and guarantees you have. Show them you appreciate their business or even come up with a club specifically to reward loyal customers. You can also do this with a preferred pricing option.
  4. Integrity: Using good business practices and simply upholding integrity, dignity and honesty go along way with customers. Let’s face it, there’s a lot of swindling and crap out there and the safer and more confident you make your customers feel, the more they will trust you and that makes for an amazingly supportive and loyal customer.

There are three cornerstone ideas to a successful business:

  • Quality product/service
  • Offering useful products/services that solve a problem for or enhance the life of a customer
  • Offer subjects your customers find interesting

Use this approach of educating your customers and offering them real information and insight and you will be rewarded with loyalty and success.

Stop wasting all your time on new prospects while your current customers fall by the wayside!

As Jay Abraham says, “Your best prospects are your existing customers. If you’ve been putting all your marketing efforts into acquiring new customers, stop and diverts some of your resources into reselling, upselling, cross-selling to those same customers. In every ways possible – through package inserts, regular mailings, special offers – stay in touch with those customers and get them used to buying from you.”

So, there it is! Remember, we can help you put together the resources and tools to do exactly that. We can help you educate your customers and you can watch the benefits pay offer many-fold.

Start Up Non-Exec Mentoring

Oranet Ltd are a recruitment agency start up – they are specialising in I.T. roles offering in excess of £100k per annum. Targeting the senior higher paid roles within all sectors.

Magnatec were engaged with Oranet in a Non-Exec Director capacity to help shape the path for the new business, be a devils advocate i.e. asking the difficult questions about subjects the owners may not have thought about. We also provided introductions from our network of businesses and people that we are or have worked with in the past.

It can be invaluable to any business at any time to have help in decision making or guidance or even a sound barrier to bounce ideas off. If you’ve run numerous businesses or just starting your first everyone can benefit from this kind of mentoring – “Everyday is a school day!”

This engagement was for 6 months and consisted of face to face meetings as & when Oranet required them or felt they needed to discuss something or sound out and idea.

We we’re also available on the phone and email for questions & support.

A Day in the Life …. the first week at Cubo

I didn’t sleep very well on Monday night. I hadn’t been drinking, I wasn’t stressed or worried about business or personal issues – as sad as it may sound I was excited about going into work on Tuesday morning. Why? I was going into work at my new office space, Cubo, in central Derby.

For many years now I have either been working on client sites on business parks or simply working from my home office, nowhere near a city centre and having to drive all the time – low overheads for a small business I hear you say, but in fairness I had been looking for the right office space for a long time and nothing fitted my vision.

Then a few weeks ago I saw a post about a new office space opening in central Derby, in the Old Post Office on Victoria Street – CUBO. I was first shown round by Romey Lee (Business Development Manager) about 2 weeks before completion. There were builders everywhere, no desks or chairs just noise and dust – BUT WHAT A SPACE !!

I saw the potential in their plans immediately – a modern, open plan central work space for businesses to utilise for their own work & the potential of collaboration & networking with others.

I was hooked and couldn’t wait to sign up and get started in there – what to choose though; Hot Desking, Designated Desk or a Dedicated Office of varying sizes. Initially I took a hot desk to “test run” and I’ve finally decided on a designated desk.

Back to Tuesday morning and I jumped on my local bus that has to & from stops directly outside the office (Brucey !) walked into Cubo and was immediately greeted by a beaming Charlotte on the reception desk along with Marc & Becky Brough, Romey & the rest of the Cubo team.

First things first – a superb coffee expertly made by Mandy, the in house professional Barista. Fully inclusive with your monthly membership fee which also includes all rates, bills, network, cleaning, furniture other teas etc. and …… wait for it …… BEER ! Yes – free beer available as well.

What’s not to like – when I arrived on Wednesday morning before I’d even got my laptop out, Mandy had delivered my favourite coffee next to me.

I’ve already had conversations with other businesses who joined the first week, including Helen Bee from Clean Living, let alone the fun & laughter with the Cubo team. It is a productive, vibrant, modern business like environment that feels nothing like work at all.

It’s now the end of the first week and there has been a constant flow of potential new members viewing, signing up and saying hello all day and as it’s Friday I’ll be shutting down soon but instead of racing to get home I’ll be going to have a beer and a chat with the others on the sofas & bean bags on the ground floor first.

I don’t work for Cubo but I’m more than happy to recommend this office space and the team without hesitation – but don’t take my word for it they are holding an open coffee morning on Thursday 13th February 9 – 10:30am so come and have a look for yourself and make your own mind up. CLICK HERE FOR DETAILS

Cubo offices will be opening up in Sheffield & Nottingham soon.

Lessons I Learned from Paris Hilton

Today we’ll talk about shameless self-promotion. That’s right, I said it! Shameless! After all, we are learning from Paris Hilton here.

It’s all about self-promotion! Self-promotion comes in many forms and you can use different tactics to get your name out there. Look at politicians! Talk about self-promotion and in some not so discreet ways, at that. But, seriously, consider some of the major superstars we all know. Madonna, Donald Trump, David Beckham and Robbie Williams, just to name a few.

We all self promote. Did you raise your hand in class to show the teacher you knew the answer? Of course! That’s self-promotion. This is the kind of self-promotion we are talking about. With dignity, class and the knowledge to back it up. If you self-promote only to prove you don’t really know what you’re talking about, you’re going to lose business.

Natural self-promoters are the former and I want to tell you about the three major traits they have and use to build themselves and their businesses.

  1. The first is position. You need to position yourself around people who can make a difference in your life. You need to do this frequently. You need to wake up every morning and ask yourself “Who can I meet today who will make a difference in my success?” In fact, go a step further, write it in big, bold letters and tape it on your bathroom mirror.

Also consider:

Who can help me meet my goals?

Is it a prospective customer/client? A colleague with contacts? An association with key members who may become prospects?

Don’t settle into interacting with the people who are the easiest to access. You need to reach outside your comfort zone and there you will find a wealth of new connections that will bring you great success.

  1. Now, let’s talk about Style. No, this doesn’t mean you need an Armani suit to bring in more business (though, let’s be honest-it wouldn’t hurt) ☺ What this really means is how are you different from your competitors and others in your industry. What makes you memorable with customers?

If you are meeting a lot of people and they don’t remember you once you leave the room, you have a serious problem! This means you have an opportunity to present yourself in a more memorable way.

There are lots of little subtle changes you can make. Reassess your:

  • Business cards
  • Company message
  • Your picture
  • Your wording

Maybe even, your hairstyle (of course, now we’re back to the expensive suit, but it really works!)

You get the idea. There are lots of little ways you can work on making your image and business more successful. Also, consider how you sound on the phone and how you great people at meetings or other events. Think about your 30-sec elevator speech.

  1. The third trait of natural promoters is repetition. You can’t say it once and leave it at that. Successful self-promoters say it as many times as they need until they get a response. Would you remember a commercial for Coca-Cola if you only saw it once, no! You see it over and over and eventually you head out to the store.

You, also, have to make multiple impressions on those you are networking with in order to build brand awareness. Repetition is in direct connection with positioning. Once you find people to network with, reach out and find hundreds more who can help in your success as well.